• Margaret Crandall
  • Personal writing
  • Internal communications
  • Social media writing
  • Writing about consumer products
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  Margaret Crandall

Social media writing

At Wells Fargo I managed the @WellFargoB2B Twitter handle. I worked with various business lines on their campaigns, suggesting or editing copy, working with designers to get images made, securing legal and compliance approvals, scheduling their posts in Sprinklr, and tracking performance. Here are a few sample posts:
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International #travel tip: Have local currency on hand when you arrive for tips, taxis, and small meals. https://t.co/KCg5Evwjzk pic.twitter.com/KJMrosqV1T

— WellsFargo Wholesale (@WellsFargoB2B) August 14, 2017

7 best practices to protect your business from cyber threats like #malware and #ransomware:https://t.co/oSINkKDfjv pic.twitter.com/sjHn0LPiDC

— WellsFargo Wholesale (@WellsFargoB2B) August 23, 2017

Int’l travel packing list: Phone, walking shoes & local currency. Especially small bills for taxis, tips, & meals. https://t.co/YHIINZOWJ9 pic.twitter.com/vgiujBO2vW

— WellsFargo Wholesale (@WellsFargoB2B) July 10, 2017

Your company is acquired or goes public. This may be the most important financial event of your life. How do you maximize long-term rewards?

— WellsFargo Wholesale (@WellsFargoB2B) August 16, 2017
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  • Margaret Crandall
  • Personal writing
  • Internal communications
  • Social media writing
  • Writing about consumer products
  • Washington Post
  • Education media
  • Blog